The client had strong product features but stagnated organic traffic due to low Domain Rating (DR 18) and a lack of contextual editorial backlinks competing against established market leaders.
Strategy & Implementation:
Secured 35+ high-DR (DR 40-70) contextual editorial links, restructured core feature landing pages around commercial intent, and published 4 topic cluster guides.
Business Impact: 340% increase in organic trial signups and a 45% reduction in customer acquisition cost (CAC).
E-Commerce / Consumer Goods
E-Commerce Organic Revenue Growth & Toxic Link Cleanup
The Challenge:
The brand suffered a 30% drop in organic traffic following a Google Core Update due to legacy low-quality directory links and unresolved canonical duplication errors.
Strategy & Implementation:
Audited 2,400 incoming domains, submitted a 310-domain Google disavow file, resolved technical Core Web Vitals bugs, and launched guest outreach.
Struggled to rank for high-difficulty commercial terms ("B2B invoice software", "cash flow analytics") due to aggressive competition from enterprise portals.
Strategy & Implementation:
Published an annual industry benchmarking report, pitched statistics to financial journalists, and secured placements on top business news outlets.
